What video production is and how to choose it
Video production is the process of making video content — from concept and script through shoot to final post-production. It's not just 'point the camera and roll'. A good videographer helps you sharpen the goal, pick the format, design the visual language and deliver an output that actually works for what it's meant to do.
Key differences between 'I'll just hire a cameraman for a day' and 'I work with a videographer':
- Strategy — which format, length and style makes the most sense for your goal.
- Pre-production — script, shot list, location, casting, technical plan.
- Production — quality image, light, sound. Professional team and gear.
- Post-production — editing, color grading, sound design, motion graphics.
- Strategic view — how video fits into the wider marketing campaign (Meta ads, web, brand).
Types of video I regularly produce
Each video type has its own goals, formats, length and approach. Here is an overview of what I do.
Commercial spots
Classic ad spots with a clear call-to-action. For Meta ads, YouTube, OOH displays or online media. Typical length 15-60 seconds, multiple formats (16:9, 9:16, 1:1) for different platforms.
Product video
Video showing the product in action — what it looks like, how it works, how to use it. Crucial for e-shops. Lifestyle, hero shots, detail showcase, how-to content.
Brand film / corporate video
Longer video telling the brand story — who you are, why you do it, what your value is. Suitable for the website (about page), recruitment, investor pitches.
Social campaigns for Meta ads
Short social videos optimised for Facebook and Instagram ads. Reels format (9:16), 15-30 seconds, scroll-stop intro, clear message. I also produce whole batches for A/B testing in Facebook Ads Manager.
Event video
Coverage of conferences, company events, openings. Including aftermovie edits where the whole event becomes a 2-3 minute highlight reel.
Podcasts (video + audio)
Multi-camera podcast production setup (2-3 cameras, pro audio). Including edit and short social clips from the main episode.
Recruitment video
Video showing company culture — who works for you, what the office looks like, why new people should want to join. A key tool for companies competing for talent.
Music videos
Videos for artists and bands. Storytelling, narrative or performance-based, drone shots, custom color and mood matched to the track.
Explainer / how-to video
Short video (60-120 seconds) explaining what you do or how your product works. Often a combo of footage with motion graphics.
Process — from script to final delivery
A good video project has clearly separated phases. Without a clear process, you end up shooting things nobody uses.
- 1. Brief and concept: We cover the video goal, audience, key message, format and where it'll be shown. Style and length emerge from that.
- 2. Pre-production: Script or shot list, casting (if needed), locations, props, technical plan. You approve.
- 3. Shoot: Shooting with a professional team and gear. Typically 1 shoot day, larger projects 2-3 days.
- 4. Rough cut: First version we go through together. Comments, edits, direction approval.
- 5. Color grading + sound design: Fine-tuning colors, sound, optionally motion graphics and titles.
- 6. Final export: Delivery in all required formats — 16:9 for YouTube, 9:16 for Reels and Meta ads, 1:1 for feed, plus a 4K master if needed.
Equipment and team — what 'professional production' means
'Professional production' is a term everyone uses differently. Here's specifically what stands behind that phrase with me.
Camera and lenses
Cinema camera and premium lenses. Image quality at the level of commercials and music videos — not a DSLR from 2015. I shoot 4K but most projects export Full HD (enough for web, less waste).
FPV drone and classic drone
Licensed drone pilot. Classic aerial shots (4K drone) for establishing shots + FPV drone for dynamic moves through spaces, around products or in action.
Light and sound
LED panels, modifiers, soft boxes. For sound, lavalier and shotgun mics recording to an external recorder — no cameraman jack audio.
Post-production
DaVinci Resolve for edit and color, After Effects for motion graphics, ProTools/Audacity for sound post. Color grading on a calibrated monitor.
Team
For smaller projects I work alone as director + DOP + editor. For larger I bring professionals — 2nd camera, gaffer, sound engineer, assistants. Always team "to fit" by scope.
Where I shoot — Pilsen, Prague, all of Czechia
Based in Pilsen (Plzeň, DEPO2015, Presslova 16), but I shoot across the whole Czech Republic. Travel is a standard part of video production — I come to you wherever it makes sense.
- Base: Pilsen (Plzeň) — DEPO2015, Presslova 16, where I have studio and post-production setup.
- Main shoot areas: Pilsen, Prague, Pilsen and Central Bohemian regions.
- Travel: Anywhere in Czechia — Brno, Ostrava, Liberec, you name it. Travel within Pilsen and Prague is included; for shoots elsewhere I only charge actual costs, transparently communicated in advance.
- Outside Czechia: By arrangement also abroad — if a project requires shooting in Europe or further.
Short social video vs classic ad spot — when which
One of the most common questions: shoot a short reels format, or a classic 30-second spot? It depends on goal, platform and audience.
Short social videos (Reels, Meta ads 9:16)
- Goal: brand awareness, traffic to the site, retargeting.
- Length: 15-30 seconds, scroll-stop intro in the first 2 seconds.
- Distribution: Instagram Reels, Facebook Reels, Meta ads campaigns.
- Strategy: produced in batches (5-10 variants) for A/B testing in Facebook Ads.
- Tone: faster cuts, dynamic motion, clear CTA.
Classic ad spot (16:9, 15-60 seconds)
- Goal: storytelling, brand awareness, deeper product/service showcase.
- Length: 15, 30 or 60 seconds — standard formats.
- Distribution: YouTube, website (hero video), pre-roll campaigns.
- Strategy: one flagship spot, supported by shorter derivatives.
- Tone: slower pace, room for emotion, visual storytelling.
Best practice in 2026: don't make just one video, make a whole family — a flagship spot for web and YouTube + 5-10 derivatives for Meta ads in Reels format. From one shoot day we produce material for the whole campaign.
References and samples
Details of our work and video samples are in the portfolio. You'll find examples of every type — commercial spots, brand films, social videos, music videos, events.
- Commercial videos for brands across industries (hospitality, retail, B2B services).
- Brand films with bespoke visual identity.
- Social campaigns for Meta ads with measurable results.
- Music videos for artists.
I'll prepare your quote — free, within 24 hours
Video production has many variables — video type, length, number of shoot days, location, drone, number of final exports, post-production complexity. So I don't have a fixed pricelist.
Send me a short enquiry via form or email. A brief is enough: what you want to shoot, when, where and what the goal is. Within 24 hours I'll get back with a free consultation and price proposal. No obligation.